‘What. The F…?’ Unlocked Graduates wins a RAD award

If you have seen it yet, you’re about to find out why our flagship ‘What. The. F…’ campaign has won a RAD award for the ‘Best Single Use of Video’.

Here’s what the RAD judges had to say:

“Our judges thought this campaign was full of personality with a thought-provoking script that acknowledged the reactions candidates can get when they say they want to become a prison officer. They liked that it didn’t shy away from the hardships of working in a prison but felt real and authentic at the same time.”

The video was produced by SMRS in partnership with Fifty One Films.